Dandy
DANDY
Dandy is a digital sanctuary.
A place to browse, shop, read articles and feel empowered. Dedicated to helping women improve their overall wellbeing, we place no limit on the journey of self-improvement. It is an inspiring community of real women, expelling misconceptions of wellness, opening up difficult conversations and spotlighting real issues affecting women.
Brand strategy
Brand identity
SOCIAL MEDIA CONTENT
PACKAGING & STATIONERY DESIGN
THE IDENTITY
The Dandy brand image evokes a sense of nostalgia with a contemporary take on bold, 90s-style typography for the icon. Influenced by Dandy’s bold approach to its products and editorial, we approached the icon with fearless creativity to design a stand-alone brand element which would become instantly recognisable as the Dandy brand.
Dandy’s signature sage colour adds another element of memorability and is carried throughout the brands stationery and packaging.
#digitalsanctuary
To support the launch, we designed a series of social media graphics to help build anticipation and demand for the products.
