Oleada
OLEADA
Oleada is a slow fashion label embracing a new movement. The timeless wardrobe staples are intentionally designed and ethically crafted.
We first developed a brand strategy that supported the creation of a high-end brand and the sustainable values it believes in. The relaxed and 'caught in the moment' aesthetic of Oleada breathes a quiet luxury; combined with the design of a functional and beautiful website, the brand's first collection 'Mediterranean moments' sold out within days of the launch.
The brand's aesthetic is heavily inspired by Mediterranean style and the founder's love for Portugal. The name 'Oleada' is the Spanish word for wave, so we incorporated a small wave detail into the logo to add a soft and meaningful touch. Next, we set out with the challenge of sourcing print and packaging that created a high-end and memorable brand experience for the customers while remaining sustainable. We designed the stationery with luxurious finishings such as embossing to reduce ink usage, recycled and recyclable papers throughout, sourced compostable packaging and printed using water-based inks.
